My role
Shaped Marketplace, Loans, and Payments experiences within a superapp used by 1.2M MAU
Started as a Junior Product Designer and grew into a Lead, managing two other designers
In the Loans Team
✅ Increased loan conversion by 43% by reducing application time from 6 to 1 minute
Before
After
✅ Redesigned video verification instructions, increasing completion rate by 63%
Before
After
✅ Introduced a loan restructuring flow — within a year, 35% of all requests were handled in-app
In the Transact Team
✅ Redesigned Payments and Transfers, enhancing key touchpoints and increasing transactions by 21%
Before
After
⛔️ Launched Visa Alias transfers — a new phone number–based feature — but high fees limited adoption
✅ Improved parking payment UX by adding a QR-based entry point. 9 of 10 payments now begin with a QR scan
Before
After
In the Cards & Deposits Team
✅ Improved card limit management and reduced the number of calls to the call center by 28%
In the Core Team
✅ Documented a color system for developers to enable dark mode. As a result, 24% of users adopted it
⛔️ Redesigned the super app without involving users, resulting in negative feedback and a drop in ratings. In response, we quickly analyzed reviews, ran a UX audit, and implemented improvements. Ratings rebounded to 4.5, with users calling it “the most beautiful and interactive super app on the market”
My role
Shaped Marketplace, Loans, and Payments experiences within a superapp used by 1.2M MAU. Started as a junior specialist and grew into a lead, managing two other designers
In the Loans Team
✅ Increased loan conversion by 43% by reducing application time from 6 to 1 minute
Before
After
✅ Redesigned video verification instructions, increasing completion rate by 63%
Before
After
✅ Introduced a loan restructuring flow — within a year, 35% of all requests were handled in-app
In the Transact Team
✅ Redesigned Payments and Transfers, enhancing key touchpoints and increasing transactions by 21%
Before
After
⛔️ Launched Visa Alias transfers — a new phone number–based feature — but high fees limited adoption
✅ Improved parking payment UX by adding a QR-based entry point. 9 of 10 payments now begin with a QR scan
Before
After
In the Cards & Deposits Team
✅ Improved card limit management and reduced the number of calls to the call center by 28%
In the Core Team
✅ Documented a color system for developers to enable dark mode. As a result, 24% of users adopted it
⛔️ Redesigned the super app without involving users, resulting in negative feedback and a drop in ratings. In response, we quickly analyzed reviews, ran a UX audit, and implemented improvements. Ratings rebounded to 4.5, with users calling it “the most beautiful and interactive super app on the market”
My role
Shaped Marketplace, Loans, and Payments experiences within a superapp used by 1.2M MAU. Started as a junior specialist and grew into a lead, managing two other designers
In the Loans Team
✅ Increased loan conversion by 43% by reducing application time from 6 to 1 minute
Before
After
✅ Redesigned video verification instructions, increasing completion rate by 63%
Before
After
✅ Introduced a loan restructuring flow — within a year, 35% of all requests were handled in-app
In the Transact Team
✅ Redesigned Payments and Transfers, enhancing key touchpoints and increasing transactions by 21%
Before
After
⛔️ Launched Visa Alias transfers — a new phone number–based feature — but high fees limited adoption
✅ Improved parking payment UX by adding a QR-based entry point. 9 of 10 payments now begin with a QR scan
Before
After